Businesses across the world are benefitting from OceanWaveTech expertise and skills to achieve their goals and run their Paid Advertising campaigns.
Paid advertising online is a methodology and set of activities aimed at attracting visitors by paying for ad space on search, other websites, or social media. Search Engine Marketing (SEM) or Pay-Per-Click (PPC) and there are several areas involved in this world: Paid Search, Social Media Advertising, Banner Ads, Native Ads.
Paid advertising can be efficient in quickly driving relevant traffic to your site. Online consumer behaviours, platforms, competitors and technology, continue to evolve at a rapid pace and OceanWaveTech can provide advise and support to engage with such ecosystem.
Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when a user of the web searches specific keywords or phrases. The results of such search will display your ads to re-direct visitors to your site.
Why Paid Advertising
Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions in order to “win” keywords to show their ads within slots on a specific platform or network. With paid advertising, you’re able to target your ads to very specific audience segments with no latency.
PPC is a word for many details: Paid Search Ads, Display Ads, Remarketing Ads, Shopping Ads are inner areas of the same PPC activities. Properly and wisely managed, PPC Campaigns can provide a good return on investment both locally and internationally, opening up opportunities in a much shorter time than Organic SEO methodologies. OceanWaveTech PPC process includes an audit and advice phase, the setting up of accounts and campaigns, the subsequent constant monitoring and assessment, as well as the management of such initiatives.
Social Media Advertising
Social media advertising, or social media targeting, is dealing with online advertisements served to users on social media platforms. Social media advertising is often a cornerstone of any digital marketing multichannel strategy. It can achieve hyper-targeting that goes above and beyond traditional marketing channels. OceanWaveTech monitors trends and developments to ensure that paid advertising strategies are up to date, flexible and dynamic.
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