Social media Marketing

Social Media Marketing is big and wide, full of niches and not so obvious. OceanWaveTech up to date expertise can help you achieve your goals and make the most of it.

Social media marketing is the process of creating content for social media platforms to promote your products and services, raise brand awareness and loyalty within your target audience, build communities and drive traffic and revenue to your business. New elements, features and platforms are constantly emerging. Therefore social media marketing (SMM) is constantly evolving. SMM is driven by the will to meet the target audience where it is and web-socially interact with it and your brand. Your strategy will have to adjust depending on which social networks your audience spends their time on.

Social Media Marketing

Social media marketing (SMM) refers to the use of social media and social networks to market a a business’ products and services. SMM can help engaging with existing and new customers or affiliates and is often a mix that embeds cultural matters.

Why Social Media Marketing

Social media marketing is a broad definition that includes different kinds and areas, such as social networking, bookmarking, social news, media sharing, microblogging, and online forum sites. It is an constantly evolving world with new users’ types joining and disappearing all the time, and being up to date makes the difference.


Facebook has 1.56 billion daily active users. That is 20% of the world population. Imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more. The average user spends almost an hour a day on Facebook. Is your business taking full advantage of it? Facebook Pages are the gateway for businesses to market to this holy grail of users. A Facebook Page is a public presence like a personal profile, but allows scores of people to “like” anything on it.


Instagram is the second most surfed network in the world, just beaten by Facebook. Is a visual-first social medium with over one billion active monthly users and 500 million daily. Some businesses have all their leads coming from Instagram. Users browse for an average of about an hour per day and approximately 45% of Instagram’s users are between the ages of 18 and 44. Instagram is now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience, creating communities. Instagram users are engaged.


How can your business use Pinterest as a marketing tool to improve your brand awareness and conversions? Pinterest is a social media platform where users explore, share, and store visual content they find exciting and makes them strongly interested and enthusiastic. Take advantage of it: there are over 250 million people on Pinterest.


LinkedIn has almost 800 million professional users around the world? It makes the platform the top business social networks available. Are you and your business using LinkedIn to improve brand awareness, networking, generate leads and convert them, and increase revenue? Often LinkedIn is not used to its full potential. LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website and is an integral part of many successful marketing strategies.

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